To do the career as a marketing executive with a flow of better income and professional status, it is necessary to follow practical and scientific procedures.
A person with products for the marketing in his initial stages may face many difficult situations in the process of selling. Implementation of proper marketing techniques will help the executive to overcome these challenges and attain the goal.
Analyze the view of the prospect or customer is a helping tool for the completion of business. Questionnaire methods can use as one of these tools effectively.
A preparation of basic questionnaire for some of the basic situations is given here as part of the Label “Marketing”.
1. Contact collected from……………………
2. On ......../…..../……………
3. Name.…………………………………….
4. Benefits for you from this company……
5. All contact details………………….
6. Prospect’s position with the company…
7. Salary………….Annual income……….
8. Prospect’s availability……………
9. First approached on …/…/…through……
10. Response………………………………
11. Your comment…………………………
12. Your actions to be taken……………….
13. Prospect’s present dealing firms………
14. Reasons…………………………………
15. Opinion about your firm……………….
16. Reasons…………………………………
17. Your actions to be taken………………..
18. Present needs and interests………………
19. Your actions for the selling……………..
20. Other details of first discussion…………
21. Your notes for the business……………..
22. Interests of prospect……………….........
23. Prospect’s plans for the future position………..
24. Your opportunities………………………
25. References which will help ……………..
26. Attitude towards your company…………..
27. Your actions to be taken………………….
28. Attitude towards you………………………
29. Your notes…………………………………
30. Your actions to be taken…………………
31. Your figure and appearance in prospect’s mind….
32. Figure and appearance for an executive in prospect’s mind…….
33. Your notes………………………………………
34. Your actions to be taken………………………
35. Actions to be taken for best Figure and appearance……..
36. Difficulties in approach……………………..
37. Actions for overcome these difficulties……..
38. Difficulties in getting an appointment……..
39. Actions for overcome these difficulties………
40. Difficulties in presentations………………….
41. Actions for overcome these difficulties………
42. Difficulties in closing………………………..
43. Actions for overcome these difficulties……..
44. Difficulties in after sale service…………….
45. Actions for overcome these difficulties…….
46. Difficulties for more sales………………….
47. Actions for overcome these difficulties…….
48. Position of Mr. / Mrs./.Miss………
Real/truthful/ Cunning/masked//greedy/cheat/ethical …….....
49. Actions for overcome these difficulties……
50. Write a conclusion and prepare a work plan for the business………
These notes prepared will assist the executive to do the further process for effective marketing with better result.
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